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RESEARCH METHODOLOGIES

Methodologies to harness quality insights for any research

RESEARCH METHODOLOGIES

Methodologies to harness quality insights for any research

We have the expertise required to conduct qualitative, quantitative, and secondary research across different audiences and sector types globally.

Quantitative research

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Computer Assisted Telephone Interviewing

CATI or Computer Assisted Telephone Interviewing is one of the primary survey approaches we use. Thanks to our vast network of highly trained multilingual interviewers – speaking over 35 languages- we are able to collect very diverse and high-quality insights. We are proud to offer 24-hour support with our global teams based in various time zones. Our telephone surveys undergo strict quality control checks to further ensure data credibility. Our interviewing team specialises across a wide range of audience and geographies including senior level decision makers, consumers of certain products or services, and any other hard to reach audiences
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Computer Assisted Web Interviewing

CAWI or online survey can be very useful in conducting fieldwork at greater speeds than telephone surveys. Depending on the audience, our online surveys can be deployed to interview a wide range of audiences including decision makers, general population, healthcare and medical respondents and many more. We never re-purpose consumer panels for B2B audiences. Instead, we use our network of vetted professionals to conduct such research, adhering to the specific needs of B2B market research. To further strengthen quality, we implement a wide range of tech-driven quality protocols including geo-location tagging and IP checks, digital deduplication, speeders check, and professional respondents.

Quantitative research

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Computer Assisted Telephone Interviewing

CATI or Computer Assisted Telephone Interviewing is one of the primary survey approaches we use. Thanks to our vast network of highly trained multilingual interviewers – speaking over 35 languages- we are able to collect very diverse and high-quality insights. We are proud to offer 24-hour support with our global teams based in various time zones. Our telephone surveys undergo strict quality control checks to further ensure data credibility. Our interviewing team specialises across a wide range of audience and geographies including senior level decision makers, consumers of certain products or services, and any other hard to reach audiences
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Computer Assisted Web Interviewing

CAWI or online survey can be very useful in conducting fieldwork at greater speeds than telephone surveys. Depending on the audience, our online surveys can be deployed to interview a wide range of audiences including decision makers, general population, healthcare and medical respondents and many more. We never re-purpose consumer panels for B2B audiences. Instead, we use our network of vetted professionals to conduct such research, adhering to the specific needs of B2B market research. To further strengthen quality, we implement a wide range of tech-driven quality protocols including geo-location tagging and IP checks, digital deduplication, speeders check, and professional respondents.

Qualitative research

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In-depth interviews

In-depth Interviews are one to one telephone interviews conducted among a broad spectrum of decision makers, C-level executives, industry specialists, academics, and other thought leaders. Our clients get to really dig deeper into the “Whys” and the “Hows” of their business problems. Thanks to our highly trained moderators who are also specialists from the relevant industries and sectors, we ensure all the right questions are asked and explored fully to get those quality insights.
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Offline focus groups

We organize offline focus groups of varying sizes across major markets with the help of qualified moderators. As part of this service, we provide in-depth analysis and customizable outputs for our clients.
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Online focus groups

We can also organise online/virtual focus groups targeting a range of demographics including decision-makers in an intuitive setting for our clients. This is a cost and time-effective way of gathering rich insights. All the recruitment is done via our specialist recruitment team that ensures participants are fully vetted and are relevant to the study.

Secondary research

Thanks to our highly experienced analytics team, we can provide cutting edge solutions to our clients when it comes to their secondary research needs. We use technology and big data tools to conduct some of the most insightful work for our clients. This includes creating custom databases, desk reports, social media/sentiment analysis, and much more.

Explore our research solutions